PROBLEM TO BE SOLVED: To provide an oil-in-water emulsion cosmetic which achieves a high SPF by highly blending an ultraviolet absorber and an ultraviolet scattering agent in an oil phase and simultaneously has unique fresh feeling of use when applied to the skin.SOLUTION: There is provided an oil-in-water emulsion cosmetic having excellent use feeling and emulsion stability which comprises: (A) 0.05 to 1 mass% of a hydrophobically modified alkyl cellulose (B) 5 to 40 mass% of an oil component (C) 2.5 to 30 mass% of an ultraviolet scattering agent having a hydrophobic surface and (D) a water phase thickener having low salt resistance and in which the (C) ultraviolet scattering agent is scattered in the oil phase.COPYRIGHT: (C)2015,JPO&INPIT【課題】紫外線吸収剤及び紫外線散乱剤を油相に高配合して高SPFを達成すると同時に、皮膚に塗布する際は独特のみずみずしい使用感触を有する水中油型乳化化粧料の提供。【解決手段】(A)0.05~1質量%の疎水変性アルキルセルロース;(B)5~40質量%の油分;(C)2.5~30質量%の疎水性表面を有する紫外線散乱剤;及び(D)耐塩性の低い水相増粘剤を含有し、該(C)紫外線散乱剤が油相中に分散している、使用感触及び乳化安定性に優れた水中油型乳化化粧料。【選択図】なし