Techniques for providing personalized content in substantially real time are disclosed. In one embodiment, a method for providing personalized content in substantially real time includes providing first content including a plurality of user-selectable content elements, detecting an interaction of a user with respect to the provided content including a selection by the user of one of the plurality of the user-selectable content elements displayed on a page of the first content, and providing second content in response to a request. The second content includes at least a portion of the first content modified according to the detected interaction by moving the user-selectable content element up on a page of the second content relative to a position of the content element on the page of the first content.
