Methods for reducing set-up time for communications among multiple user equipment (UE) in a Long Term Evolution (LTE) communication system are described. In accordance with one method, an LTE subsystem that includes a eNodeB and a Mobility Management Entity (MME): receives a request for an LTE connection from a first UE associated with a virtual channel, and responsive to contents in the request for the LTE connection, generates on behalf of the first UE, a request to transmit media on the virtual channel, which the LTE system sends to an application server to trigger an establishment of a call to deliver a media transmission from the first UE to at least one other UE associated with the virtual channel.