The present invention provides pressure-sensitive adhesive compositions which have excellent adhesion force, cohesion force, tack and holding power, and pressure-sensitive adhesive products including the pressure-sensitive adhesive compositions. The pressure-sensitive adhesive composition includes (i) 100 parts by mass of an acrylic block copolymer (I) including at least one polymer block (A) containing methacrylate ester units and at least one polymer block (B) containing acrylate ester units, the acrylic block copolymer (I) having a weight average molecular weight of 30,000 to 300,000, the acrylate ester units in the polymer block (B) including not less than 80 mass % of units from an acrylate ester (1) represented by the general formula (1):;CH2═CH—COOR2 ;(wherein R2 is an organic group having 7 to 12 carbon atoms); (ii) 1 to 300 parts by mass of a tackifier resin; and (iii) 1 to 200 parts by mass of at least one plasticizer selected from process oils, and organic acid esters and oligomers thereof.
