The present invention relates to a selection assisting method including a first selection step of selecting a recommended grip from a plurality of types of grips based on information on a hand size of a testing golfer; a measurement step of measuring by using a measurement device a swing characteristic of the testing golfer in a shot by using a golf club to which the recommended grip selected in the first selection step is attached; and a second selection step of selecting a recommended grip from the plurality of types of grips based on a measurement result in the measurement step.