A makeup cosmetic has bright fluorescent coloring whilst having excellent transparency (being clear), and a cosmetic coloring material that is suitable for the cosmetic. A makeup cosmetic comprising (A) at least one kind of oil-soluble dye selected from the group consisting of red no. 218, red no. 223 and orange no. 201, (B) a higher fatty acid metal salt, and (C) oil, wherein the blending amount of pigment is not greater than 0.5 mass %, and the oil-soluble dye is dissolved or dispersed in the oil. The makeup cosmetic, achieves high luminance fluorescent coloring whilst also having excellent transparency, and can be used as a lip cosmetic, blusher or eye shadow.
