FIELD: physics.SUBSTANCE: advertising element (2) having a bottom side adapted for placement on the surface, and a top side having the advertising surface with advertising information, characterized in that the advertising surface containss a plurality of projections (12), herewith each projection (12) contains the first display surface (14) with graphics applied to the surface. The said surface and the said graphics are oriented toward the first predetermined point (4) of observation, and the second display surface with graphics applied to the surface, herewith the said surface and the said graphics are oriented toward the second predetermined point (6) of observation, and herewith advertising information contains the first image (8) consisting of the combined graphics on the first display surfaces (14) , and the second image consisting of the combined graphics on the second display surfaces. Also, the method for creating the said advertising element (2) and the method for capturing the advertising images ar
