A cinching system for a strap comprising a knob 50 rotatable in a first direction about an axis of rotation; an engagement element interconnected to the knob for rotation by the knob in the first direction; a gear assembly 62 rotatable by the engagement element; a shaft 60 engaging the gear assembly for rotation, said shaft oriented orthogonal to the axis of rotation of the knob; and a strap 38 extendible from the shaft and retractable on the shaft upon rotation of the shaft by the gear assembly.