A non-heating type flavor inhalator of the invention includes a hollow cylindrical holder (2) having an ambient air admission opening (16) at a front end thereof and a mouthpiece end (4) at a rear end thereof, and a flavor cartridge (30) extending inside the holder (2) from the ambient air admission opening (16) toward the mouthpiece end (4) along the axis of the holder (2). The flavor cartridge (30) accommodates a flavor generating material (32) containing granular tobacco, and the flavor generating material (32) is kept in a predetermined required compressed state.