A straw having a hollow core insert capable of imparting a flavor in a liquid that is sucked through the straw. The insert is made of a consumable material that is soluble in the liquid consumed through the straw. The insert is either co-manufactured with the straw or is manufactured as a separate insert that is placed into one end of the straw. The length of the insert is such that the liquid level in the straw is below the insert except when liquid is drawn into the straw by a consumer.
