An aerosol generating device is provided, including a housing configured to receive an aerosol-forming substrate having an internal cavity; a heating element configured to be received within the internal cavity of the substrate, and a positioning mechanism coupled to the heating element and to the housing being configured to move the heating element between a plurality of heating positions within the cavity. There is also provided an aerosol generating device including a housing configured to receive an aerosol-forming substrate, a heating element configured to heat a portion of the substrate, and a positioning mechanism configured to move the heating element from a first position next to a first portion of the substrate, to a second position remote from the substrate, and then to a third position next to a second portion of the substrate.