The method comprises the steps of : a) providing a determined shape to the food mass (3) of said product; b) coating said mass (3) with a casing (2) for keeping the shape of said mass (3), said casing (2) consisting in a film formed on the surface of said mass (3) from a substance or compound in gel state, or susceptible of acquiring the gel state; c) before step b), or during step b), placing on the surface of the product (1) a holding element (4) for hanging said product (1). The product comprises a holding element (4) for hanging said product (1) placed embedded in said film (2).