Convenience when a customer obtains merchandise is improved together with reduction in a delivery cost of the merchandise. There is provided a storage unit that holds storage area information on positions of plural storage areas and user information on action characteristics of plural users; a storage area extraction unit that extracts plural storage areas available for the respective users on the basis of the action characteristics of the plurality of users and the plurality of storage areas; a placement position determination unit that determines a storage area in which merchandise predicted to be purchased by each of the users is placed from the plurality of storage areas available for the respective users; and a delivery instruction creation unit that creates and transmits an instruction for delivering the merchandise predicted to be purchased by each of the users to the storage area determined by the placement position determination unit.