PROBLEM TO BE SOLVED: To provide a film and the like for preventing bird injury, having a simple structure, capable of generating a very strong evading reaction in birds even in the flat planar state, and exhibiting the evading effect for a long period of time.SOLUTION: The film 1 for preventing bird injury includes a metal-evaporated layer with a hologram forming surface on one surface of a base material, and a colored layer 30 with colored transparent printed layers on the hologram forming surface of the metal-evaporated layer. The colored layer 30 includes band-shaped colored transparent printed layers of three colors including red 31a, yellow 31b and green 31c and the respective colored transparent printed layers are repeatedly disposed. The colored layer has such color arrangement that the yellow band-shaped colored transparent printed layer 31b is disposed between the green band-shaped colored transparent printed layer 31c and the red band-shaped colored transparent layer 31a. The relation among widths of the respective band-shaped colored transparent printed layers is the width of the yellow layer