ABSTRACT The invention pertains to a reasonable process of developing an excipient base comprising a soft chewable hematinic tablet comprising coating with Methacrylic acid and Methacrylate copolymers for gastro-resistant activity and effective taste masking activity, providing overall target release into the duodenum. The copolymer coating done by multi-layer particle (granule) coating technology by fluid bed processor. The excipient base also provides combination of mouth-feel enhancing diluents along with an acidifier, alkalizer, sweetener and flavors for providing improved taste, stabilization and mouth-feel qualities, followed by seal coating for moisture barrier, and a film coat comprising the same sweetener, flavor and colorants as used in wet granulation and pre-lubrication.