The present invention provides: a peptide which shows a hair growth-promoting activity and/or a melanin generation-promoting activity a composition for preventing and/or alleviating hair loss, comprising the peptide as an effective ingredient a composition for promoting hair growth, comprising the peptide as an effective ingredient a use of the peptide for preventing and/or alleviating hair loss a use of the peptide for promoting hair growth a pharmaceutical composition for preventing and/or treating hypomelanosis, comprising the peptide as an effective ingredient a cosmetic composition for preventing and/or treating hypomelanosis, comprising the peptide as an effective ingredient and a use of the peptide for preventing and/or treating hypomelanosis.
