An ultrasound diagnosis apparatus includes a display configured to display a first cine frame (30) selected by a user from a plurality of cine frames, on a first area (35) on a screen of the ultrasound diagnosis apparatus； a user input unit configured to receive a user input of inputting additional information (40_3) such as a comment (e.g. body marker, arrow or text comment) onto the displayed first cine frame； and a processor configured to generate a reference frame (50_4) based on the input additional information and the first cine frame and to control the display to display the generated reference frame on a second area (55) on the screen.
