An ultrasound diagnosis apparatus includes a display configured to display a first cine frame selected by a user from a plurality of cine frames, on a first area on a screen of the ultrasound diagnosis apparatus； a user input unit configured to receive a user input of inputting additional information onto the displayed first cine frame； and a processor configured to generate a reference frame based on the input additional information and the first cine frame and to control the display to display the generated reference frame on a second area on the screen.
