PROBLEM TO BE SOLVED: To provide ceramide production promoters having a ceramide production promoting effect, and to provide a hair suppleness or elasticity imparting agent which impart suppleness or elasticity to the hair.SOLUTION: The present invention provides pharmaceuticals, quasi drugs, cosmetics, and foods and drinks containing a ceramide production promoter characterized by containing Canna extract. Since the Canna extract of the present invention exerts an excellent ceramide production promoting effect, accumulating moisture inside the hair, or adhering cuticles, through the production of the ceramide existing in CMC of the hair imparts suppleness or elasticity to the hair.SELECTED DRAWING: NoneCOPYRIGHT: (C)2017,JPO&INPIT【課題】セラミド産生促進効果を有するセラミド産生促進剤、及び毛髪のハリ若しくはコシを付与する毛髪のハリ若しくはコシの付与剤を提供する。【解決手段】カンナの抽出物を含有することを特徴とするセラミド産生促進剤を含有する医薬品、医薬部外品、化粧品及び飲食品。本発明のカンナの抽出物は優れたセラミド産生促進効果を示すため、毛髪のCMC内に存在するセラミドの生成を介し、毛髪内部に水分を蓄えたり、キューティクルを接着させたりして、毛髪にハリ若しくはコシを付与する。【選択図】なし