An apparatus to project toward a tree to disburse a pheromone, comprising: a releaser removably adjacent to a capsule via an extension; whereby said releaser and said capsule are disposed adjacent to each other in a deployable state, then the releaser separates from the capsule but is still connected via said extension whereby inertia causes said releaser to move away from said capsule into an attachment state, and related methods of applying a pheromone onto a tree branch.