A fishing lure utilizing an easily changed tail portion, with the head member being of hard, relatively rigid construction, to the rear of which any one of a variety of generally similar tail members of soft, flexible plastic may be attached in a secure manner. The head member has first and second attachment points thereon, to which a fishing line and a fishhook may be respectively attached, with this member also having an aft portion upon which one or more rearwardly directed attachment devices are mounted. The attachment device or devices involve at least one rearwardly extending component having an enlarged portion, with each tail member to be used with the head member having a forwardmost portion in which least one cavity is disposed. Such cavity is smaller than the enlarged portion of the rearwardly extending component, and positioned so as to be able to be brought into alignment with the at least one rearwardly protruding component of the head member, and to be received thereon in a tight yet removable manner. The attachment device or devices may be mounted in a comparatively large cavity or recess defined by a rearwardly extending lip or flange disposed around the aft edge of the head member. Into this cavity or recess the forwardmost portion of the tail member extends in a closely fitting manner, the interfit between the head member and the tail member being such as to prevent the ingress of water during use of the lure.
