One object is to provide a lightweight and low-cost fixing structure for a fishing line guide which allows simple and secure fixing and a fishing rod employing the fixing structure. The fixing structure for a fishing line guide according to the present invention comprises: a fishing line guide (10) including an opening (10a) for guiding a fishing line and a circular portion (10c) having an insertion hole (10b) through which the fishing rod (7) is to be passed； and two fixing pipes (15A, 15B) contacting a front surface (10c') and a rear surface (10c') of the circular portion, wherein the circular portion (10c) and end surfaces (15a) of the fixing pipes are inclined at a same angle (¸) with respect to a vertical plane (P) orthogonal to an axial direction (X) of the fishing rod.
