One object is to provide a lightweight and low-cost fixing structure for a fishing line guide which allows simple and secure fixing and a fishing rod employing the fixing structure. The fixing structure for a fishing line guide according to the present invention comprises: a fishing line guide including an opening for guiding a fishing line and a circular portion having an insertion hole through which the fishing line is to be passed; and two fixing pipes contacting a front surface and a rear surface of the circular portion, wherein the circular portion and end surfaces of the fixing pipes are inclined at a same angle with respect to a vertical plane orthogonal to an axial direction of the fishing rod.