PROBLEM TO BE SOLVED: To provide a labial cosmetic that is inexpensive, has excellent usability, has not stickiness, is excellent in color development, is excellent in gloss (glossiness), and is excellent in retention.SOLUTION: A labial cosmetic comprises following components (A)-(D): (A) diisostearyl malate of 3-25%, (B) pentaerythrityl tetraisostearate of 3-25%, (C) dipentaerythrityl pentaisostearate of 3-25%, and (D) dextrin fatty acid ester of 3-15%.