A single small elastic disk, which may or may not include a central perforation, is dispensed from the storage cavity of the device into a holding channel at the edge thereof so that it can be threaded onto a fishhook to serve as a bait retainer. The lateral movement of the hook from the edge of the dispenser removes the retainer from the channel, so that is placing firmly on the shaft of the fishhook. The central portion, being opened by the fishhook tip before removal from the dispenser, will exert a gripping force when disposed on the shaft or shank portion of a fish hook. Preferably, the disk portion of one such retainer when placed against adjacently threaded bait or lures will retain them on the hook during use until the bait or lure is intentionally removed.
