Methods and systems for identifying travel itineraries are described herein. The system includes one or more databases storing traveller types, travel itineraries associated with a traveller type, and images associated with a traveller type. The system identifies images and makes them available for selection. Upon selection of an image, the system determines the traveller type associated with the selected image and based on the determined traveller type, identifies matching travel itineraries. These travel itineraries are returned in response to the selection of the image.