Methods, systems, and computer readable media can be operable to facilitate the provisioning of data and video services to client devices using communication standards and/or protocols that are not compatible with corresponding CPE device(s). An IPTV adapter can be embedded in a CPE device, can be connected to a CPE device, or can be a stand-alone device, and the tuning adapter can translate/reformat communications between client devices and an upstream component and/or content server. The IPTV adapter can support various communication standards and protocols.