An apparatus for applying cosmetic or treatment material to a users lips includes a container containing a lip cosmetic product or a lip treatment product in solid or semi-solid form. An applicator is mounted on the container, the applicator having an upper surface formed in the general shape of human upper and lower lips. In one embodiment, the applicator has apertures extending through the applicator. The apertures advance the product in the container through the apertures and onto the upper surface of the applicator when the container is manipulated. A user applies their lips to the upper surface of the applicator, transferring the product to the users lips. In a further embodiment, the lip product in the container and the applicator are one solid or semi-solid structure, with the upper surface of the structure formed generally in the shape of a pair of human lips.