A data exchange processing method and device. The data exchange processing method comprises: a server receives target data requirement information transmitted by a first terminal, the requirement information including characteristics information of the target data (301); searching in a database for at least two second terminals matching the characteristics information (302); after determining that a second terminal matching the characteristics information is found, transmitting to the second terminal an acquisition request for acquiring the target data (303). The present method effectively enhances the merchandise screening efficiency.
