#$%^&*AU2016206231B220170921.pdf#####DISCREET PACKAGING FOR PERSONAL CARE PRODUCTS ABSTRACT There is disclosed a packaging system (10) for personal care products, the system (10) comprising: a package (12) configured for receipt of personal care products therein, the package (12) comprising an external surface (16) having a first product identifying graphic (20) thereon, a receiver positioned on the external surface (16) of the package (12), a package circumference (32), a package height, a package width, and a package depth and a removably attached concealment element (28) having an internal surface having a second product identifying graphic (20) thereon and an external surface having a nondescript aesthetic surface configuration and circumscribing the package (12) and the package circumference (32) such that the internal surface of the concealment element (28) is in a face-to-face relationship with the external surface (16) of the package (12) and wherein the concealment element (28) is positionable between a first position in which the first product identifying graphic (20) of the package (12) and the second product identifying graphic (20) of the concealment element (28) are each exhibited and a second position in which the nondescript aesthetic surface configuration is exhibited and the first product identifying graphic (20) of the package (12) and the second product identifying graphic (20) of the concealment element (28) are not exhibited, wherein the concealment element (28) is a tote bag (90) that is open at one end, wherein when the tote bag (90) is in the first position the tote bag (90) has a folded portion (94) folded back upon the tote bag (90) such that a first portion of the external surface of the tote bag (90) is in a face-to-face relationship with a second portion of the external surface of the tote bag (90), and wherein the tote bag (90) is positionable by inversion of the folded portion (94) around the package (12) to place the concealment elem