A fishing lure has a lip on a distal end portion of a lure body. The lure body has a hollow wall structure formed to have an appearance form of small fish. The fishing lure includes a spindle disposed over in the lure body, an arm swingably supported at least in the right and left direction with respect to a fulcrum set on the spindle, and a weight ball mounted on the end part of the arm. The weight ball is movable in a pendulum manner at least in the right and left direction via the arm in the lure body. The weight ball contacts the right and left inner wall surfaces of the lure body.
