A subject matter of the present invention is the cosmetic use of at least one compound of formula (I):in which:denotes a divalent radical chosen from a carbon-carbon single bond *—;CH2—;CH2—;* or double bond *—;CH—;CH—;*, of Z or E configuration or their mixtures, b=0 or 1, c=0 or 1, d=0, 1 or 2, and R and R′; independently denote a hydrogen atom, a linear C1-C6 alkyl radical or a branched C3-C6 alkyl radical, to treat and/or prevent signs of aging and/or of photoaging of keratinous substances, preferably of the skin, and/or to depigment, lighten and/or whiten keratinous substances, preferably the skin.The present invention also relates to novel compounds and to a corresponding cosmetic method.