The purpose of the present invention is to provide a solid or semi-solid water-in-oil type emulsion cosmetic that has a hardness that can be said to be balm-like, the cosmetic having an excellent moisturizing effect, exhibiting upon use a unique sensation of blending as if melting when applied to skin, and being capable of stably incorporating a water-soluble or hydrophilic drug. The present invention pertains to a water-in-oil type emulsion cosmetic characterized by containing: (A) an organically modified clay mineral; (B) a surfactant having an HLB of no more than 6; (C) a wax; (D) a silicone elastomer; (E) a volatile oil; and (F) water.本發明提供一種化妝料,其係具有可謂膏狀之程度之硬度之固形或半固形之油中水型乳化化妝料,且保濕效果優異,並且於塗抹於肌膚時發揮如融化般滲透之獨特之使用觸感,並且可穩定地調配水溶性或親水性之化學劑。本發明之特徵在於含有:(A)有機改性黏土礦物、(B)HLB6以下之界面活性劑、(C)蠟、(D)聚矽氧彈性體、(E)揮發性油分、及(F)水。