PROBLEM TO BE SOLVED: To provide emulsifying and moisturizing cosmetics which are difficult to cause makeup collapse even when overcoated on the skin to which the makeup cosmetic has been applied, the cosmetics also having good affinity at the time of applying, having no stickiness, and being good in use feeling, and further having an excellent moisturizing feel.SOLUTION: An emulsifying moisture retention cosmetic of the present invention comprises (component A) polyether-modified silicone; (component B) (Dimethicone/vinyldimethicone) crosspolymer; (component C) an oil selected from the group consisting of triisostearate acid polyglyceryl, isostearic acid hydrogenation castor oil, triisostearate acid hydrogenation castor oil, hydroxystearic acid hydrogenation castor oil, dimer-dilinoleic-acid hydrogenation castor oil, and diisostearyl malate; (component D) pantothenyl alcohol; and (component E) water.SELECTED DRAWING: None