The present invention provides a water-in-oil type emulsified cosmetic which does not show uneven streaks at the time of application and gives a natural luster to the skin after application. SOLUTION: The following components (A), (B), (C), (D) and (E): (A) 3 to 30% by mass of a hydrophobized colored pigment, (B) volatile oil 5 -60% by mass, (C) 0.1-60% by mass of water, (D) 0.01-15% by mass of crosslinked organopolysiloxane, and (E) 0.8% by mass or less of nonionic surfactant. Water-in-oil emulsion cosmetics. [Selection diagram] None【課題】塗布時にすじムラがみられず、塗布後の肌に自然なつやが得られる油中水型乳化化粧料を提供する。【解決手段】次の成分(A)、(B)、(C)、(D)及び(E):(A)疎水化処理された着色顔料 3~30質量%、(B)揮発性油 5~60質量%、(C)水 0.1~60質量%、(D)架橋型オルガノポリシロキサン 0.01~15質量%、(E)非イオン界面活性剤 0.8質量%以下を含有する油中水型乳化化粧料。【選択図】なし