A fishing lure device attracts fish using sound, movement, reflection and appearance. The device includes an elongated main body having a front end, a rear end and a perimeter surface coupled to and extending between the front end and the rear end. A longitudinal axis extends through the main body between the front end and the rear end. At least one hook is attached to the main body. Each hook is configured to catch a fish thereon. A pair of panels is coupled to the main body. Each of the panels is angled upwardly and outwardly away from a top side of the main body. The panels are orientated in opposite directions with respect to each other and orientated perpendicular with respect to the longitudinal axis of the main body.
