The present invention includes a fishing rig and fish hook for live bait. The fish hook comprises a main body extending in a plane and defining a longitudinal axis, a first end, a second end, a top side and a bottom side. A plurality of hook portions extend from the body. The body further comprises an eyelet for attaching a fishing line. At least two shanks anchor the fish hook to the bait fish, one of the shanks extends from the first end at least partially along the longitudinal axis and the other shank extending from the second end at least partially along the longitudinal axis. The at least two shanks each have at least one barb extending from the shank for anchoring the fish hook to the live bait, wherein the barbs are adapted to prevent rotation of the body about the longitudinal axis relative to the live bait.