A fishing lure has a jig, a skirt and a bait. The jig has a jig head, with a hook extending from the jig head. A skirt anchor extends from the jig head toward the point of the hook point along an imaginary line, so as to be offset from the shank of the hook. A skirt is coupled to the skirt anchor. A bait keeper is pivotally coupled to the skirt anchor. The flexible bait is rigged in a weedless configuration, with one end of the bait coupled to the bait keeper and the other end receiving the hook point. The skirt is coupled to the skirt anchor so that the skirt streamers extend adjacent to the bait when the lure is retrieved in water. When a fish bites the lure, the first end portion of the bait body flexes away from the imaginary line for engaging the hook point into the fish to allow the hook to more easily penetrate into the fish.
