A feed device for the automatic shifting of objects is provided. The automatic shifting of objects is effected assisted by the force of gravity and/or for this purpose the feed device includes a driven feed unit in order to shift several objects, which are arranged one behind another on a display area of the feed device, along a guide track in the direction of a removal region where an object is able to be removed as intended. The feed device comprises at least one separately produced guide element which is mounted on the already functional feed device and comprises an elongated sliding surface which extends substantially parallel to the guide track, defines at least part of the display area and along which the objects to be shifted are shiftable by the feed unit.
