PROBLEM TO BE SOLVED: To provide a lure, a diving plate and a diving float that can be set to diving, floating and swimming attitudes with a structure of enabling an angler himself or herself to set a swimming attitude and a swimming depth with a lure body with a false bait or the like attached to the rear part of the lure body although the lure body is eaten in conventional lures. SOLUTION: The lure is usable in a wide-ranging place. The lure is operated by the position setting of each function of the lure body 1 by winding a reel or the like to provide a pulling force when it is considered to have reached the necessary depth after thrown in. The lure body that has once sunk moves upward by winding the reel according to the conditions of a fishing line connecting position (a plurality of inside through holes 2 and moving eyes 13) of the lure body 1 and the set position of an alary wing 19. When this state is continued, the lure can be guided to swim to the water surface. Various swimming depths can be adjusted to a certain extent by the setting method of the body and wing. COPYRIGHT: (C)2013,JPO&INPIT