A method for operating a vehicle information system of a vehicle, wherein an activation signal is received if a preparatory action of a user for putting the vehicle into operation is detected. Graphics data of an activation animation with a first display and a second display is generated as a function of the activation signal and is displayed in a display area. After the activation signal is received, an appearance of the first display is output, wherein the first display includes a first graphics object. A disappearance of the first display and an appearance of the second display are output. Also disclosed is a vehicle information system of a vehicle having a signal-generating unit by which a preparatory action of a user for putting the vehicle into operation is detected, and an activation signal is generated as a function of the detected preparatory action.