Systems and methods presented herein provide for messaging between user equipment (UEs) in a Content On Demand (COD) network. In one embodiment, a system comprises a first COD provider operable to process a request for COD content from a first of a plurality of UEs, to deliver the COD content to the first UE, and to process a first message from the first UE. The first message includes an invitation to a second of the UEs to view the COD content. A router is communicatively coupled to the first COD provider. The router is operable to route the first message to the second UE and to process a selection message from the second UE. The selection message requests that the COD content be delivered to the second UE. The router is further operable to direct a media server to deliver the COD content to the second UE.
