The present invention discloses a method to stabilize and impart color to cut kiwi, which can be fresh, or optionally IQF treated. This method comprises several stages including cutting, alkalinization of the fruit pulp, infusion of soluble stabilizing agents by immersion in an alkaline solution of said stabilizing agents to give the necessary firmness and texture integrity, infusion of dyeing agents by immersion in an alkaline color solution, fixation of said color and stabilizing agents in an acidic solution that has been enriched with polyvalent cations and ulterior processes to preserve and extend the shelf life.
