An animal toy comprising a durable, flexible target attached to the end of a line of a pole and reel assembly. The target is made of a plastic material in order to withstand chewing and breaking by the animal. Further, the target may be shaped as a circular ring or drooping spiral to allow for easier attack and chewing by the animal. The target is resilient so that it moves in and of itself apart from the pole to more reliably evoke the play or attack behavior of the animal or cat.
