A fishing lure manufactured from polycarbonate thermoplastic resin, which islightweight, durableand economical, with high tensile strength but some flex. The lure mimics theappearance andaction of an injured needlefish. The front portion is planar but the rearportion is curved, the curvecharacterized by a transverse bend and a slight twist about the longitudinalaxis. The lure isprecisely balanced so that, when pulled through the water, the twist causesthe lure to roll x timesclockwise, winding up the leader, whereupon the bend and the weight of thelure cause the leader tounwind then wind up counter-clockwise, so that the lure rolls counter-clockwise, settling into areverse roll action of 2x rolls in one direction, then 2x rolls in theopposite direction, repeatedindefinitely. This realistic action induces game fish to strike in a reactionbite.