A metal fishing lure having the appearance, action and small electrical charge of an injured bait fish. The front portion is planar but the rear portion is curved, the curve characterized by a transverse bend and a slight twist about the longitudinal axis. The lure is precisely balanced so that, when pulled through the water, the twist causes the lure to roll x times clockwise, winding up the leader, whereupon the bend and the weight of the lure cause the leader to unwind then wind up counter-clockwise, so that the lure rolls counter-clockwise, settling into a reverses roll action of 2x rolls in one direction, then 2x rolls in the opposite direction, repeated indefinitely. This realistic action induces game fish to strike in a reaction bite.
