A fishing lure manufactured from polycarbonate thermoplastic resin, which is lightweight, durable and economical, with high tensile strength but some flex. The lure mimics the appearance and action of an injured needlefish. The front portion is planar but the rear portion is curved, the curve characterized by a transverse bend and a slight twist about the longitudinal axis. The lure is precisely balanced so that, when pulled through the water, the twist causes the lure to roll x times clockwise, winding up the leader, whereupon the bend and the weight of the lure cause the leader to unwind then wind up counter-clockwise, so that the lure rolls counter-clockwise, settling into a reverse roll action of 2× rolls in one direction, then 2× rolls in the opposite direction, repeated indefinitely. This realistic action induces game fish to strike in a reaction bite.
