An olive oil-based concentrate to be used as an active ingredient in a topically applied preparation for skin care and repair which comprises olive oil, with an ORAC factor of at least 8 (µmol Trolox equivalents/g), enriched with at least one extract from the olive fruit rich in maslinic acid and with at least one extract also from the olive fruit or leaf rich in Hydroxytyrosol. The invention also relates to a topically applied preparation for skin care and repair comprising between 1% and 3% by weight of the concentrate.