An information processing circuitry for controlling a content provided to a user inside a cabin of an autonomous vehicle, wherein the information processing circuitry is configured to:obtain environment data;acquire abstract content data, representing abstract content, being associated with the obtained environment data;measure initial user body data of the user and determine, based on the measured initial user body data, an initial emotional state of the user;determine and provide a first content, being associated with the abstract content, to the user;measure, in response to providing the first content to the user, first user body data of the user and determine, based on the measured first user body data, a first emotional state of the user; andif the initial emotional state and the first emotional state of the user are different: acquire user content data from a database, representing user content associated with a past user experience, being associated with the environment data, wherein the user content is associated with the first content,determine, based on a difference between the initial emotional state and the first emotional state of the user, a second content being associated with the user content and being associated with the first content,provide the second content to the user,measure, in response to providing the second content to the user, second user body data of the user and determine, based on the measured second user body data, a second emotional state of the user, andrefine, based on a difference between the first emotional state and the second emotional and a difference between the initial emotional state and the second emotional state, the second content provided to the user for increasing the difference between the initial emotional state and the second emotional state of the user.
