PROBLEM TO BE SOLVED: To provide a cultivation method capable of preventing a reduction in fruit yields and improving fruit sweetness.SOLUTION: A cultivation method for fruit vegetables includes a step to feed a fertilizer, and in the fertilizer feeding step, an average feed amount of nitrogen component per day in an initial fruit enlargement period is less than an average feed amount of nitrogen component per day during a period from a flowering time to a time before a fruit enlargement period. Preferably, the ratio of the average feed amount of the nitrogen component per day in the initial fruit enlargement period to an average feed amount of nitrogen component per day in a fruit bearing period is 3/10 or higher. Preferably, the ratio of the average feed amount of the nitrogen component per day in the initial fruit enlargement period to an average feed amount of phosphorus component, potassium, calcium or magnesium in the fruit bearing period is 4/5 or higher or 6/5 or lower. The cultivation method may be u